This Deli Is Making Vegan Takes On NYC Classics || Fork Yeah

We’ve been very excited by
how receptive people have
been to what we’re doing.You know, I think we’re
in the prime spot for
this kind of idea, being
in the Lower East Side.I think people were, whether
they were meat eaters
or not, were just hungry
for that classic deli.The inspiration came
kind of naturally. I
grew up in New York,and then at a young
age, I went vegan.but I wanted to create
a classic New York deli,
with a vegan twist.– Now, I am a total lox
lover, and it may not
be the exact same thing,but it hits a lot
of the same points.It’s smoky, it’s got that
great fish bite to it.It looks like lox. It’s a
little translucent, and in
my hand, it feels fatty, andit has that same fish feel
that you expect out of lox.This is cream cheese and lox,
the New York classic —but vegan!– To make our Bowery, which is
our take on the classic bacon,
egg & cheese breakfast sandwich.We take a block of tofu, and
then we marinate it in our
secret blend of spices and oils,to give it that
kind of eggy flavor.So after it marinates, we bake
it in the oven, and what comes
out is our tofu turmeric egg.Next up, you have the
bacon. We take a block of
tempeh, and we slice it up.And then we marinate it in
another secret marinade.That one has to marinate
overnight, so that
it really gets that
smokiness that you expectfrom the piece of bacon.
We bake it, and what comes
out is our tempeh bacon.– It’s pretty ambitious to
claim that you’re making
a vegan Italian sub.Especially in New York;
some people are gonna
have some opinions.Let’s see how it stacks up.Wow. This is crazy. It
honestly tastes exactly
like an Italian sub.I was not expecting that.
And you know really, I
think it has to do withthis faux mortadella
that they have in here.It’s got like, it looks
like flecks of bean, that
look, give it that look oflike, the fat that you would
normally get, and on top of
that, it has the same spices.It has those same flavors,
has the same chew to it. It’s
really, really incredible.I absolutely love this.