Diet Doctor – NOAH19 London

Diet Doctor – NOAH19 London


Good morning everyone. Thanks for being here and having me here My name is Carl. I had growth and Finance four died doctor So let’s start with maybe one statistic That’s a bit shocking in just one generation Obesity rates have tripled Around the world and more than 1 billion people suffer from obesity or type 2 diabetes Ty doctor is a health company at its core and our mission is to make low carb diets simple Our values are centered around goodness trustworthiness simplicity and inspiration Program was the clicker Our founder dr Andrea Seinfeld is a medical doctor who got tired of just trying to help one patient at a time and in 2007 started the Swedish blog called cos doctor and he decided to Take the lead and become full-time on diet doctor when he launched the English site in 2015 Since then the team has grown we are around 50 people mostly based out of Stockholm and the u.s Our value proposition is simple making low-carb diets simple and Help people sustain that low carb lifestyle and we are all about content We provide trust words information. All of our content is evidence-based that reviewed by medical doctors and experts Videos podcasts all developed in-house We use we have innovative tools like a meal planner. We have a iOS app currently in the market we inspire people with 600-plus success stories shared across our site and We’ve become one of the biggest healthy recipe sites in the world with over a thousand recipes currently from low carb vegetarian vegan meat eaters all of that as long as it’s all about promoting wholesome food and Most importantly we provide resources for hundreds of dedicated doctors out there who? Promote low carb diets for their patients that are out there suffering from obesity or any form of type 2 diabetes We view speaks for themselves we have over 2000 reviews on Trustpilot And as you can see, we ranked at the 4.9 out of 5 who is literally? 94% of excellent reviews from people who’ve been using our site so far So, how do we monetize? We started an optional membership in 2015 So most of the content is free on the site but if you want to get access to some of the videos the meal planners and the guides you pay a monthly optional membership of nine point nine nine dollars a month’s We are launching in two weeks a yearly membership That will provide you obviously a discount over the year, but most of our content is still free for anyone to browse Some numbers about us we haven’t raised any capital we’ve been profitable since we started we don’t do any ad spend and Most importantly to stay in line with our trustworthiness, which is one of our value. We don’t take any industry money We don’t monetize on our traffic and we don’t sell any products. We are not here to sell products We are here to just provide you with the tools to help you on that house journey Today we have around 12 million-plus visitors monster on our site 1.5 million newsletters subscriber it comes out weekly we have over 900 thousand people who have taken one of our challenges and I highly recommend our two-week Quito challenge for all of you to try and Finally, we have a good social media follower base. That’s also a good testament of our community that we’ve trying to build The only way we monetize and we reinvest in the business is to our paying members And today we have over 65,000 monthly subscribers We launched a Spanish site in 2018 and started the membership on it in 2019 Some kpi’s to share with you our Rate is around 13% And our customer lifetime value is at $65 members Usually stay between 6 & 8 months depending on why they join the site. Is it just to become healthy in general? Lose weight or to manage their type 2 diabetes Our cost of acquisition is actually at zero as I mentioned All of our traffic is organic A lot of work has been done on the Denson su and we’ve been going at 112 percent year-on-year We expect this growth to continue over the next couple of years by launching an android app By launching also new languages. We have Swedish Spanish and English at the moment We’re thinking of launching France German and Arabic in the next two to three years Obviously improving also our meal planner we have a hundred plus meal plans on the platform, but taking on more customer feedback and trying to improve that meal planner to make the whole lifestyle change easier for them and That’s about it on my end. Thank you